Should western copywriters worry about Indian competition?

Matt feels that western copywriters need not worry about competition from the Indian side. He is of the opinion that the inherent difference in styles will nullify any advantage due to wages.

Indian copywriters use the same vocabulary and grammar as Western writers, but there are inherent differences between the two versions. I often find Indian writing a bit disjointed and cumbersome to read. Many a time have I retraced a paragraph on an Indian news site because I felt I had lost the meaning halfway through.

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