Challenges for the Internet TV

S. Swaminathan talks about the challenges faced by Internet TV services like Joost

NY Times reports Joost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction.

I see quite a lot of different challenges when it comes to launching an internet television service. It’s unlike the traditional TV network model.

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