If Bollywood could latch on, then why shouldn’t India Inc. catch on. So, are Indian Corporates jumping on the blog-wagon?
There was always those fans of Tommy F, Infosys.Then I was pointed today to Wipro. And just when I thought only software companies did it, I stumbled on Mahindra.
Which Indian corporate(s) would you like to see blogging? My vote for Vodafone, just so I can crib in the comments about their network.
Linked by BA. Join Blogbharti facebook group.
@Bombay Addict: “My vote for Vodafone, just so I can crib in the comments about their network.” — hahahahhaha!! :D
Hi,
Thanks for mentioning Mahindra Universe on Blogbharti, we really appreciate it. It would be great to have your thoughts on our blog, and also some suggestions on what kind of posts you expect from a corporate blog like ours. :)
Another one that I know of-
http://blog.tatainteractive.com/
Oxford Bookstore and Wisdom tree
hosted the book launch of ‘Corporate Blogging in India’
by Rajeev Karwal and Preeti Chaturvedi
~The book is a first on Corporate blogging by Indian authors~
Speaking at the launch, author Preeti Chaturvedi said, “We have moved into the age of engagement and are witnessing some interesting paradigm shifts in media- like the thrust from broadcasting to narrowcasting and high levels of customer engagement in a number of industries. Some major Indian companies like Infosys, Wipro, HCL and ICICI are already onto the bandwagon. Interestingly, blogs are not only platforms for dialogue; one aspect that has always been highlighted; but also profitable business models. A recent research by Technorati shows that bloggers who advertise have mean annual revenue of USD 6,000. With close to 200 million blogs generating content, India alone having around 1.5 million “active bloggers” by a modest estimate, blogging is clearly mainstream media and organizations are becoming aware of this.”