hosted the book launch of ‘Corporate Blogging in India’

by Rajeev Karwal and Preeti Chaturvedi

~The book is a first on Corporate blogging by Indian authors~

Speaking at the launch, author Preeti Chaturvedi said, “We have moved into the age of engagement and are witnessing some interesting paradigm shifts in media- like the thrust from broadcasting to narrowcasting and high levels of customer engagement in a number of industries. Some major Indian companies like Infosys, Wipro, HCL and ICICI are already onto the bandwagon. Interestingly, blogs are not only platforms for dialogue; one aspect that has always been highlighted; but also profitable business models. A recent research by Technorati shows that bloggers who advertise have mean annual revenue of USD 6,000. With close to 200 million blogs generating content, India alone having around 1.5 million “active bloggers” by a modest estimate, blogging is clearly mainstream media and organizations are becoming aware of this.”

http://blog.tatainteractive.com/

Thanks for mentioning Mahindra Universe on Blogbharti, we really appreciate it. It would be great to have your thoughts on our blog, and also some suggestions on what kind of posts you expect from a corporate blog like ours. :)