Navin records the highlights of Sanjay Jumaani’s brilliant career as he is all set to receive the Bharatt Rratnaa:

He started his career rather unobtrusively, adding the odd ‘a’ to the end of names like Shobhaa De and Ishaa Koppikar. He slowly made his mark felt by replacing various sundry vowels with “ie” or “ei” in big names like Suniel Shetty, and Riteish Deshmukh. But he really matured as an artist of extraordinary caliber when he challenged conventional norms with the bold Kkusum.[..] And who can forget the brilliant Kasautii Zindagii Kay. The “ii” at the end of the first and second words lulls the viewer into a false sense of complacency, which is masterfully shattered when at the end, instead of the expected “kii”, we get the surreal “kay”.