The feminists say they’ve been commodified, but I’d disagree. I’ve yet to come across a brief by a fashion label or cosmetic brand or a production house saying, “We’re looking at XYZ model/actress for this product and you know what? Let’s all chalk out a detailed plan to commodify her!” Hell, no! Most models and actresses today are intelligent young women holding degrees in law, architecture, medicine and even software engineering. Smart, thinking women who’ve chosen to be in this profession for whatever reasons.
Vijayeta doesn’t find much substance in the notion of ’inner beauty’.
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