You might YouTube some advertisements of the company - they often depict women who are shunned by some high power executive or modeling agency or studio run by Western clothes wearing light skinned Indian folk. Then they go back to their homes and use the cream and transform into similar looking W.c.w.l.s.I.f and everyone is so taken aback at how good they look and then they look so happy and youthful now that they have new skin. The problem goes beyond the issue of telling women that they can obtain lighter skin and invoke more opportunities…

one brown woman tries to look at the problem beyond the issue.