I find this analysis of the Shivaji phenomenon very interesting:
If you are an upper middle-clas urban type who speaks mainly English (hands up, you shameless things!) it’s possible that Sivaji would have gone completely under your radar. After all, it’s not sponsored by any fast-food chain or telco. Then you might scratch your coiffed head that this film you’d never heard of will end up achieving around the same numbers as the first Lord of the Rings.
The blogger is Amir Muhammad, a ‘Malaysian writer and moviemaker’.
Linked by kuffir. Join Blogbharti facebook group.

thank you, i aim to please!
btw, i will be delhi 20-27 july. jury for for the osian’s cinefan film festival.
amir,
as i said, your post is very interesting. hope you enjoy your stay in delhi.