I keep reading about this gang on a lot of blogs, but never on an Indian blog. Why do so many outsiders find the Gulabi gang so fascinating? This post by SocProf might provide some answers:

This gang resembles the groups of Sicilian women trying to fight back against the Mafia because no one else will. There is more, however, as the gang understands that women’s issues go beyond corruption and that the root causes are structural: the decks are stacked against women at all levels of Indian society, starting with child marriages. It is these structures that ultimately need to be changed, and that might mean that entering the political arena which the women distrust with reason.