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Why branding matters in IPL

Published by kuffir May 8th, 2008 in India.

Siva Rajendran has a question for you:

Some one born in Hyderabad, working in Delhi with Vijay Mallya’s KingFisher airlines, idolizes Sachin Tendulkar, ardent fan of Shahrukh Khan’s movies, has reasons to support Deccan Chargers, Delhi Dare Devils, Royal Challengers, Mumbai Indians and Kolkatta Knight Riders. Which IPL team will he support?

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