Jay Kalawar at Talking Business America India discussess soft power
“… the third is to attract them or co-opt them, so that they want what you want. If you can get others to be attracted, to want what you want, it costs you much less in carrots and sticks.” Soft power, then, represents the third way of getting the outcomes you want.
He has some interesting google data to go along with it. So what is your guess? Who has it? The Big B, Aishwarya Rai or manmohan Singh?
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