Debiprasad reminisces about some iconic Indian consumer brands that most of us would have grown up with……
Surf, Wheel, Nirma, Tide (mid budget) etc. Most of the people use these cheap detergents, but they call it ‘Surf’. You will go to a shop and ask “Give me a 500 gram Surf”, the shopkeeper will ask “Which Surf – Surf Excel or Ariel?”. The word ‘Surf’ is on the tongue of many people, but I don’t think Hindustan Unilever – the manufacturer of Surf get more advantage, however sometimes they get lucky and shopkeeper hands you over a Surf packet without asking any question
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