A little feud between Chetan Bhagat (yes, of Five-Point-Someone fame) and the Rational Fool (@jojiphilip on Twitter) escalated into a mud-slinging public spectacle. Of course, nothing makes a more spicy story than something like this. Hop over to Rohit’s blog chronicling this drama:

This started a massive surge of tweets related and unrelated to this incident with the hashtag #chetanblocks. This is currently a trending topic on twitter and tweeple are retweeting just to see it go up — which also hurts Chetan’s reputation (I guess).

I’m not sure who coined the hashtag, but its originator might be Saad Akhtar (who writes an awesome Indian web-comic flyoufools.com) who was one of the people blocked by Mr Bhagat.